Billy Appleby
Biographical information

Sally Mae

Physical description


Hair color


Eye color


Skin color


Magical characteristics
Inactive powers


Character information
First appearance

Chick Flick

Last appearance

Bride and Gloom

Portrayed By

Chris Payne Gilbert

Phoebe: Thank you for restoring my faith in the male species.
Billy: Now all you have to do is hold off for one that's three-dimensional.

Billy Appleby[1] is a protagonist of Phoebe's favorite movie "Kill It Before It Dies" and also her first love.


The Demon of Illusion invaded Billy's film-world frequently as the movie traveled from city to city to cause violence. In early 2000, the demon accidentally brought Billy to the real world.

Billy developed an attraction to Phoebe at first sight, and helped open up her heart. She continues, presumably to this day, to watch the video of 'Kill It Before It Dies' that Prue bought her. During his brief stint in reality, Phoebe used make up to color Billy, as he had come into the real world in black and white. He admitted that he was excited to do something outside of what he had always done according to the script.

Billy helped the sisters fend off the Slasher and Bloody Mary, who were also brought out of their separate movies to kill them, and later returned to his own world to face the demon. He and Phoebe said goodbye before Billy returned to be with his on-screen girlfriend, Sally Mae, back in the film-world.

Billy was very sensitive to bad language and became very angry whenever one of the sisters was disrespected (most notably by the Demon of Illusion) and also very protective of women in dire situations.

Powers and AbilitiesEdit

  • Invulnerability: Billy was immune to all kinds of harm in the real world and could not be killed, as he was not created in such a way.


Notes and TriviaEdit


Billy Appleby has appeared in a total of 2 episodes throughout the course of the series.


  1. Billy's surname was revealed in season 3 episode, Once Upon a Time.

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